For Immediate Release
February 22, 2017 – Mt. Prospect, IL - E-T-A is pleased to announce its Electronic Representatives Association (ERA) membership. Joining the ERA gives E-T-A the opportunity to take advantage of the organizations many events and resources that address the rep-supplier-distributor relationship and the development of strategies to benefit sales performance.
“Joining the ERA is part of an initiative here at E-T-A to strengthen the lines of communication with our representative sales channel and increase our overall market penetration in North America as an organization,” said John Guetens, E-T-A’s North American Channel Sales Manager. “The ERA brings together reps, suppliers and a growing number of distributors from within our industry in an effort to optimize the use and effectiveness of the representative sales channel. We look forward to participating in ERA events and the benefits membership will bring to our sales organization.”
E-T-A Circuit Breakers is a world leading manufacturer of circuit breakers and is a single-source supplier for most circuit protection technologies: thermal, thermal-magnetic, magnetic, electronic and high performance. Additionally, E-T-A is a leading manufacturer of solid state remote power controllers (SSRPCs). All E-T-A circuit protection devices are RoHS compliant. With North American headquarters in Chicago, the company serves industrial OEMs and end-users.
The 82-year-old Electronics Representatives Association (ERA) is the international trade organization for professional field sales companies in the global electronics industries, manufacturers who go to market through representative firms and global distributors. It is the mission of ERA to support the professional field sales function through programs and activities that educate, inform and advocate for manufacturers’ representatives, the principals they represent and the distributors who are reps’ partners in local territories. ERA member representative firms (often called “reps”) provide field sales services on an exclusive basis to manufacturers of related (but non-competing) products in a defined territory. For more information about ERA, visit era.org.